HOT! by Jason · posted Jul 21, 2026 · Hebojago Analysis

Bear Market Entered!! "Chips Are Down 20%: Is It a Buy? Three Wall Street Answers, No Hype"

Wall Street's top three desks looked at the exact same numbers and gave three different answers.

Semiconductors just entered a bear market, down 20%+ from their June peak. Here's who was actually selling, the three scenarios Wall Street is split between, and what I'm personally doing about it.

Bear Market

The semiconductor sector officially entered a bear market — down more than 20% from its June peak (SOXX, the iShares Semiconductor ETF, fell from around $655 to the low-$520s). Every time chips drop this hard, the same two sentences show up together: “It’s a buying opportunity.” and “Not yet.”

I felt the same itch you probably did — open the account, see red, want to average down, and somehow the finger won’t click. Turns out Wall Street was frozen in the exact same spot. Now they’ve answered — and they gave three different answers. Here’s the map.

Semiconductor stocks just entered a bear market — how it happened

No single crash. Just one brick pulled out of the wall every few days:

  • A class-action lawsuit accused Samsung, SK Hynix and Micron of throttling DRAM supply to prop up prices — putting “memory prices aren’t normal” on the record.
  • Cerebras got attention for building AI chips on SRAM instead of HBM — a hint that the HBM chokehold isn’t permanent.
  • Meta was reported to be weighing renting out spare data-center capacity — read by the market as a whiff of over-investment.
  • Raymond James and Evercore ISI both warned memory prices may be near a cycle peak. That’s the scary one: memory makers’ profits jumped mostly because prices rose. Peak price = peak profit. Not “earnings get bad” — just “earnings can’t get better.” Markets hate that even more.
  • SK Hynix reportedly considered slowing HBM expansion — i.e., building less of the priciest product.
  • Then a macro punch: Middle East tension pushed oil up, which revived inflation fears, which killed rate-cut hopes. The 2-year Treasury yield hit ~4.2%, its highest since February 2025. Rising rates hit long-duration “pay now, profit later” stocks first — chips sat right in the blast radius.

Korea got it worse: SK Hynix fell as much as ~43% intraday from its high — 2022-crash territory.

The part almost nobody notices: who was actually selling

Here’s the weird bit. In July, SOXX had one of its worst months in years — and yet billions flowed into the ETF the same month (around $6.1B, its biggest monthly inflow since 2018, with one single day near $5.4B). Sister fund SMH saw big inflows too.

So money’s pouring in… and the price still drops? Think of the price as the water level in a tub:

  • The faucet = money flowing into ETFs. This is mostly unborrowed money — pensions, 401(k) contributions, retail. Nobody can force it to sell. When price drops, it actually flows harder, because things got cheaper.
  • The drain = hedge funds, which had been pulling money out at a record pace. Goldman’s prime-brokerage desk (which sees what hedge funds trade in real time) flagged signs of capitulation — the last holders finally giving up.

And why do they give up? Not impatience — leverage. Hedge funds run on borrowed money against collateral. Price falls → collateral falls → they’re forced to sell to shrink the position. They’d love to buy the dip; the margin math won’t let them.

The drain was bigger than the faucet, so the water level dropped. But the two flows are completely different animals: one is forced, one is free.

The three Wall Street scenarios

① The bottom is already in — JP Morgan. Buyers’ money is locked in; supply can’t grow for years. Hyperscalers (Google, Microsoft, Amazon, Meta) have pledged roughly $725B to AI infrastructure — reportedly up ~77% year-over-year, and nobody’s cut. New fabs started today don’t ship until ~2028. No new supply + committed demand = little reason for prices to fall. JPM even raised its memory-market-size estimate and told clients to re-enter chips this summer.If true: today’s screen is the cheapest you’ll see for a while.

② A bounce comes, but the leadership doesn’t — Morgan Stanley (Mike Wilson). Expect a rebound, but don’t count on chips leading the market again in the back half of the year. The AI capex cycle isn’t over, but spending has outrun revenue — and credit and CDS spreads are widening, the bond market flashing caution while stocks still party. → If true: your exit plan matters more than your entry. Ride the bounce, but decide in advance where you get off.

③ The bottom isn’t here yet — Evercore ISI. This is a mid-cycle correction, not the end of the run. Across the last 25 years, all six chip upcycles saw a correction within ~4 months of the revenue-growth peak (Evercore pegs this cycle’s peak at Q3 2026). Those corrections historically ran ~13% and ~6–7 weeks, and bottomed when chip valuations matched the S&P 500 — right now chips are still ~10% more expensive. So: maybe 2–3 more weeks and another 10–15% down (roughly SOXX $450–475). The kicker: after these corrections ended, chips historically rebounded ~36% over ~20 weeks, and the hardest-hit names led — Evercore flagged Micron, ARM, and Intel.If true: don’t fire all your cash at once — there may be a cheaper window in a few weeks.

The thing all three agree on: none of them thinks the AI cycle is over. The fight isn’t buy vs. don’t — it’s when. And all three are staring at the same number: hyperscaler data-center spending. This earnings season (Alphabet kicks it off) settles who’s right.

⚠️ Very important to know before you touch this

This is the part I’d tell a friend, no hype:

  1. “Down 20%” is not the same as “cheap.” By Evercore’s yardstick, chips were still ~10% more expensive than the S&P 500 at the lows. Fell a lot ≠ good value.
  2. Forced selling ≠ your selling. Hedge funds sold because leverage made them. You (probably) have no margin call. Copying a forced seller with free money is a totally different decision that just looks the same.
  3. Money flowing in doesn’t mean up — yet. The drain can outrun the faucet for a while. But leveraged sellers eventually run out of things to sell.
  4. You’re not going to miss it by a day. Historical rebounds averaged ~20 weeks. This isn’t a lottery ticket you miss by sleeping in.
  5. Two things to actually watch: (a) the data-center capex line in Big Tech earnings — held = bullish, trimmed = the ②/③ worry gets real; (b) whether DRAM/NAND selling prices actually roll over, or it’s just talk.
  6. The real edge isn’t timing — it’s staying power. When someone else is forced to sell and your hand is free, the same drop is their problem and your opportunity. Only deploy money you can sit on.

My take

In my previous articles, I’ve been saying AI is still in early development and this is just a correction along the way. Even the U.S. government is backing it — they can’t afford to lose this AI race to other countries. My position hasn’t changed: wait patiently for the moment, and buy the dip on semiconductors — not all at once, just cost-average in, always.


Not financial advice — my read on someone else’s analysis plus my own, for a family software dev who trades on the side, not a professional. Semiconductor stocks can swing 10–20% in a single session; figures here reflect mid-July 2026 and change fast. Do your own homework and only risk money you can hold through the drop.

Hebojago is my journey to financial freedom, recorded live — real experiments, real numbers, wins and mistakes.

*** THE NUMBERS ***

  • SOXX from June peak −20%+
  • SOXX level $655 ~$521
  • Hyperscaler AI capex (pledged) ~$725B
  • Evercore downside target $450–475

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